virtue signalling

Etymology
Initially used in academic works about religion to refer to ostentatious public displays of religiosity. Popularised by in an April 2015 article in the British conservative magazine .

Noun

 * 1)  The practice of expressing a particular opinion or performing a particular action in an attempt to make oneself look virtuous: commonly defensively in response to, or anticipation of, criticism; or aggressively, in assuming a moral posture in attacking an opponent.

Coordinate terms

 * vice signalling

Translations

 * Afrikaans: deugpronkery
 * Arabic: رِيَاء
 * Chinese:
 * Mandarin:
 * Danish: godhedssignalering
 * Finnish: ,
 * French: vertu ostentatoire, bien-pensance ostentatoire, vertu de façade, ,
 * German: die (moralische) Flagge zeigen, Tugendschau, den Heiligenschein aufsetzen
 * Icelandic: dygðaskreyting
 * Polish: pokazywanie pozornych wartości, sygnalizacja cnoty
 * Portuguese:
 * Swedish: godhetssignalering, dygdsignalering